What we do
It all started WITH...
It all started with a final project for an Indigenous Studies Course, facilitated by Dr. Renae Watchman. As a class, we were challenged to think about resistance within our everyday experience. One morning, on her way to school, Alexandra went to her favourite local coffee shop. Looking down at their array of beverages, she was struck with a thought. Here she was, purchasing product that supported small businesses and Indigenous communities elsewhere in the world. What would the effects be if there was a tea that supported small, local businesses, and provided consumers with the ability to support local marginalized communities? Thus, Sarjesa Inc. was born.
Working with Elders and community members on blend and packaging, our goal is to create highly respectful products with a variety of social and environmental impacts.
Alexandra is a mover and shaker in the truest sense of the word. Born in Calgary, AB, Alexandra identifies as an Indo-Caribbean Canadian woman. She can usually be found with a book in one hand and a cup of tea in the other.
PartNERS & Supporters
We are so thankful to all those who have, questioned, nurtured and mentored us on this journey. Thank you to the amazing teams at the Awo Taan Healing Lodge Society, the Walking With Our Sister Calgary Chapter, and of course our friends and family. Thank you to our Elders and our artists for all your input and collaboration.
Last but not least, thank you to our customers. We are continually humbled by your generosity of spirit, as well as the work you all do to live an intentional life. Thank you for standing with us in respectful solidarity. At Sarjesa Inc., we believe that everyone benefits when women are supported, respected, and empowered, and we know you do to.
"The Alex Community Food Centre (CFC) is a welcoming place for people to come together to grow, cook, share and advocate for good food for all. The CFC provides people with access to high-quality food in a dignified setting through healthy meals and an affordable produce market.
"Since our beginnings more than 100 years ago, we’ve been committed to quality post-secondary education. Mount Royal has transformed since then, but some things will never change. We remain committed to providing intellectually engaged learning opportunities in classes led by passionate professors."
"We keep striving to do this work better. And better work starts with good questions. Today, we’re asking “what could be accomplished if for-profit companies built solving the world’s social problems directly into their core business?” and, conversely, “how could markets help non-profits enhance their social impact and become more financially sustainable?’
"We are obsessed with dogs, coffee and most importantly, branding. We know that great brands reach far beyond a logo, so we work side by side with you to ensure that every single element of your brand is, well, branded. Our clients are scattered all across the globe yet they share hallmark traits: a fiery passion for their business and a dedication to creating a beautiful, consistent visual impression both online and offline.