Tea with Intention: Business Built on Care.
Sarjesa began not as a brand, but as a question: What if a cup of tea could carry a message? A purpose? A call to action?
We started as a student project in an Indigenous Studies course led by Dr. Renae Watchman. During a regular coffee shop visit, our founder, Alexandra, imagined a tea that could raise awareness about missing and murdered Indigenous women, girls, and two-spirit people. The first concept
blended Canadian-grown ingredients, local Elder knowledge, and a promise to
support a nearby women’s shelter.
That seed of an idea became Sarjesa Inc.
How We Grew
As our understanding of social entrepreneurship deepened, so did our sense of responsibility. We realized that support couldn’t stop at donations—it needed to live in every part of our business.
Violence against women is not isolated. It’s systemic. And for women with intersectional identities—racialized, Indigenous, newcomer,
gender-diverse—the risks and barriers are even greater. At Sarjesa, we began reshaping our entire supply chain to reflect the world we’re working toward: one where women are economically empowered, culturally valued, and free to thrive.
We source ingredients from farms and communities that share our values, especially those creating opportunities for women and gender-diverse people. Every blend is a quiet force for change—designed not only to nourish but to affirm.
Our Commitment
Sarjesa exists to support women’s well-being through functional, affordable, and flavorful blends—made without compromise. Our packaging is simple, our mission is strong, and our message is clear:
- We believe tea can be a powerful tool for change.
- We believe care belongs in business.
- And just in case no one told you today—you matter.
a little bit more about us
