It feels like fate, writing this post today – as Facebook tells me it has been exactly one year since the rebranded packaging for our first three flavors arrived! Wow, how time has flown and how much I’ve learned in the process.
Well, they are here – two new beautiful Sarjesa flavors. It took a long time to get these blends out to consumers. When I first started making tea, I had no idea that you need to go through so much design and regulatory work to get your packaging retail ready and picture perfect.
Right away you will notice that the artwork is different than our previous blends. We’ve had a couple of questions about why so here is my best attempt at answering. One of the things that are really important to this brand is the concept of cross-cultural solidarity – specifically between communities of women.
Can you imagine what it would look like if we brought different marginalized communities of women together into a conversation about how we can overcome existing and intersecting legacies of domestic violence? I feel like there is so much that could be accomplished over a cup of tea!
We want our tea packaging to reflect the range of women in Canada who also carry intersecting legacies and experiences of marginalization – as gendered violence is a large and complex issue. Sometimes I think that, as a marginalized woman myself, it can be easy to build silos in our communities where we don’t talk to other communities about their experience with this issue. This becomes a problem because, to my mind, we will need a full range of perspectives and experiences to overcome this multifaceted issue.
The community donation generated from these boxes will continue to support the Awo Taan Healing Lodge – an organization grounded in Indigenous teachings that has been an advocate and support for women across different cultures, borders, and spaces. The work they do is truly shifting paradigms.
Now, let's talk a little bit about these two teas.
1) Dappled Sunlight is a blend of black tea and aromatic spices. It’s quickly giving my morning London Fog competition, as it makes a BEAUTIFUL Chai Tea Latte. I love waking up to the notes of cinnamon and cardamom. The artwork is representative of women within my own community – painted by Natalie Darwent-Lynem.
2) Forest Floor is a tea for all of our green tea lovers (you’ve been asking me for so long, I just had to.) A fragrant blend of jasmine, green tea, and a hint of Alberta wild mint – this is definitely an all-day tea. I like it cold, with a little bit of lemon. The beautiful artwork was the result of a 2017 community art competition we co-hosted with Talia Murchie of Ad Artis, the winning piece was by Hugo Dubon.
As always, I’m completely humbled by the love and support you have given to this initiative. It fills my kettle and keeps me going to hear your kind words, and to connect with you all. I am grateful that you are sharing this journey with me and the tea!
Don’t forget to enter our social media draw to win a new tea of your choice!